Apple is set to hold its next major product event on September 9, with the iPhone 18 Pro and iPhone 18 Pro Max widely expected to be among the key announcements. The company has officially confirmed the event, but the reported pre-order and retail sale dates have not yet been announced by Apple.
The Apple event will begin at 10 a.m. Pacific Time, which is 10:30 p.m. IST in India. Apple has titled the event “Surprise and shine” and will stream it through its website and the Apple TV app.
iPhone 18 Pro Pre-Order Date
According to reports cited by NDTV, Forbes and MacRumors, Apple could open pre-orders for the iPhone 18 Pro models on Saturday, September 12, instead of the usual Friday schedule. The reported change would move pre-orders away from September 11, which marks the 25th anniversary of the September 11 attacks. Apple followed a similar Saturday pre-order schedule in 2015.
| Event | Reported Date | Status |
|---|---|---|
| Apple launch event | September 9, 2026 | Officially confirmed |
| iPhone 18 Pro pre-orders | September 12, 2026 | Reported, not confirmed |
| Expected retail sale | September 18, 2026 | Reported, not confirmed |
What to Expect From the Launch
Apple is expected to introduce the iPhone 18 Pro and iPhone 18 Pro Max at the September event. Reports also point to the possible debut of Apple’s first foldable iPhone, although its availability could follow a different schedule. Reuters reported that the foldable device is expected to be part of Apple’s push into the growing foldable smartphone market.
Several reported specifications remain unconfirmed. Rumours have suggested camera changes, a smaller Dynamic Island and a new-generation processor for the iPhone 18 Pro. These details should be treated as reports until Apple officially announces the devices.
Apple’s CEO Transition
The September event is also significant because John Ternus is taking over as Apple CEO from Tim Cook on September 1. Reuters described the September 9 launch as the first major Apple event under Ternus’s leadership.
Official Apple Event
Apple’s official India event page confirms the September 9 event and lists the Indian broadcast time as 10:30 p.m. IST.
Apple is expected to reveal the final launch, pre-order and availability details during the event. Until then, September 12 and September 18 should be considered reported dates rather than confirmed Apple announcements.
Author:
K Venkateswarlu
Venkateswarlu is a News Reporter at Snap News, covering Mulugu district and reporting on important local and regional developments across the area.
